Can a Super Bowl commercial be too clever? "Yes, if it misses the goal of establishing a brand name and doesn't help the bottom line," says Stephen Blessing, a University of Tampa psychology professor who has done research that tests people's memory of Super Bowl ads. ...more

February 3, 2008

TAMPA - University of South Florida football coach Jim Leavitt has been offered a two-year extension through 2014 by Athletic Director Doug Woolard that would increase Leavitt's salary by at least $500,000 a season, The Tampa Tribune has learned. ...more

February 1, 2008

On its official Web site, the Cleveland Clinic touts its reputation as one of the nation's top medical centers. ...more

January 31, 2008

About 45 minutes before announcing to his family, friends and the media what college he selected, Matt Patchan made two phone calls. ...more

January 6, 2008

Armwood two-way lineman Matt Patchan chose the University of Florida to play at the next level. ...more

January 5, 2008

We have proof once again of Americans' weird love-hate relationship with politicians. Hillary Clinton and George W. Bush, arguably the most disliked woman and man in America, are also the most admired. ...more

December 30, 2007

Armwood senior football player Matt Patchan will announce his college choice during a news conference on Jan. 5, the same day as the U.S. Army All-American Bowl, but his announcement won't take place during the game in San Antonio, Texas. ...more

December 27, 2007

Bobby Petrino resigned as Atlanta Falcons coach Tuesday, having lasted only 13 games with the NFL team, to take the head coaching position at Arkansas. ...more

December 12, 2007

Conference USA coaches despise the University of South Florida, and Big Ten coaches aren't that impressed, either. Surprisingly, though, coaches from the Pac-10, located the farthest from Tampa, have the highest regard for the Bulls. ...more

December 6, 2007

Tim Harris has been the football coach at Miami Washington High for five seasons. The last four, his team has been eliminated in the state semifinals by a Hillsborough County team. ...more

December 5, 2007