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Highlands Today

coastal problems

'Going Coastal' Ad Campaign Taking Shape

SEBRING — When it comes to drumming up business here, the real estate and home building industries in Highlands County may be going coastal. Builders and Realtors are taking a serious look at funding an advertising campaign targeted at residents of coastal communities, to convince them that they can leave the coast for a better, and cheaper, lifestyle here. An open meeting for anybody interested in the possible coastal ad campaign is set for 2 p.m. May 29 in the Highlands County Commission chambers. ...more

May 21, 2008

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