Business Spotlight Upscale Nail Spa

Name of Business:

Upscale Nail Spa

Address of Business:

901 W. Main St., Avon Park

Telephone number:

452-5780

Hours:

9 a.m. - 7 p.m. Monday through Friday and 9 a.m. - 2 p.m. Saturday

Who owns the business?

Shirley Reyes

Why did you start your business?

I opened this business after seeing a need for quality, updated nail services. Now, ladies don't have to travel out of town to receive the same services they get at Upscale Nail Spa. The beauty industry is constantly changing, and many clients are not aware of these changes because their nail technician does the same thing they have been doing for years.

Is there anything unique about your business that makes it different from the competition?

We use professional products only for all nail enhancements, manicures, pedicures and body wraps. We have more than 100 hand-painted nail art to choose from and more than 400 polish colors. We are continually learning and attending trade shows, where we take classes on new techniques and products. Our prices are competitive and affordable.

What challenges do you face in business?

Our main challenge is client education. A vast majority of women are used to painful nail services. We teach them and show them that getting your nails done should be a relaxing time not a time of pain. We explain to our clients every product that we are using on them and why. We teach them about choosing quality nail salons - be it with us or anywhere else. We also teach them about cleanliness in a salon and our sanitation procedures.

What do you like about your business?

I love the look in a client's face when she looks at her hands and sees them beautiful. Also, when they come back and tell me all the compliments they got. Women love compliments; it raises their self-esteem.